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Agrifood Brief, powered by European Snacks Association: Green Rush

As reported by euractiv, an increasing number of green trademarks have been registered in the EU over the past 25 years as more green agriculture products such as sustainable pesticides and non-chemical fertilisers are released on the market.

The complete press report can be found following the link below. Read an abstract here:

As more green agriculture products such as sustainable pesticides and non-chemical fertilisers are released on the market, an increasing number of green trademarks have been registered in the EU over the past 25 years.

The tendency of companies and startups from all around the world to protect the names of their green-related products and services was highlighted by a recent study carried out by the EU’s intellectual property office (EUIPO).

The analysis examined the description of the trademarks filed at the EUIPO since the start of its operation in 1996, and found that companies have increasingly protected more products falling in the so-called green European trademarks (EUTM) category.

And this trend is on the up – in other words, we are in the middle of a ‘green’ rush.”You can read [this outcome] from two angles: companies want to deliver greener products because, on the other hand, there is a market that is demanding greener products,” EUIPO’s head of communication Julio Laporta told EURACTIV.

But let’s take a step back to have a better sense of the role of this office, which deals with the broad area of intellectual property (IP).

Further Information

complete press report

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